Amazon Ads is introducing new artificial intelligence features for advertisers looking to enhance their marketing projects. Initially launched as a beta, the tool consists of the AI Creative Studio and AI Gallery.
The AI Creative Studio integrates Amazon Ads’ AI-powered capabilities for generating images, videos, and audio, eventually within a unified platform. This makes it easier for advertisers to conceptualize, create, and refresh content across different formats. By utilizing a single product image, product page, or existing ad, advertisers of all sizes and expertise levels can leverage AI to research, generate, and fine-tune a variety of polished ad creatives.
Additionally, brands have access to the AI Gallery—a curated content hub featuring a collection of re-creatable ad formats, themes, and design inspirations. This helps advertisers transform their product into an immersive advertisement with just the click of a button.
Image Credit: Amazon