Categories
Small Business Marketing

Acclaim | Weekly Report January 15, 2021 [Video]

If you’ve read the Weekly Report for some time now, you may be familiar with the 5 A’s of Marketing. More than a decade ago, I essentially categorized five different ways that companies should communicate brand messaging to their customers. I called it the 5 A’s; Attention, Access, Authority, Affinity, and Acclaim.

Attention is all the ways marketing can grab attention — TV, radio, billboards, etc. Access is direct access to your target market, i.e. direct mail, email, PPC ads, etc. Authority is essentially PR and reviews — having a third party endorse your company’s products or services or some offer differentiator. Affinity is about establishing partnerships with other organizations, especially non-profits, so you can leverage each other’s audiences and show that your company “plays well with others.” Lastly, there is Acclaim, getting recognition for your company’s products, services, culture, or some other wonderful thing.

Most companies can get a few of the 5 A’s …

Watch/Read More
Categories
Small Business Marketing

How AI is Changing SEO and Content for Businesses [Video]

The rise of AI is reshaping SEO and content strategies in profound ways, enabling businesses to optimize their local and national reach. Businesses today face an ever-changing digital landscape, where staying competitive means adapting to new technologies and understanding how AI can enhance customer engagement and streamline operations. The following trends are critical for businesses