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A new product helps make life in the desert more sustainable [Video]

This Arizona-based company launched a new product designed to help make life more sustainable in the Desert Southwest.

PHOENIX — An Arizona-based company is launching a brand-new product that is helping make life more sustainable in the Desert Southwest. This comes just in time, as the Valley’s population continues to surge.

It all started three years ago. Frustration from cracking stucco during construction lead to an idea – a way for exterior home coating that doesn’t fracture, that’s eco-friendly, and costs less.

“The secret ingredient is cork… because cork is one of nature’s most sustainable products,” Randy Bailey, founding partner of Green Cork Products, said.

Cork is imported from Portugal. Since it does not grow here in the United States, green cork products didn’t catch on until about 18 months ago. Now, more valley homes and businesses are built with natural, sustainable materials. 

“The bark is removed from bottom of …

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