If you’re under the impression that a biscuit is just a biscuit, there’s a chance you haven’t visited Butterboy in Sydney’s Manly. James Sideris launched his small business – a cookie bakehouse producing cult combinations that include peach cobbler crumble and Golden Gaytime (the name says it all) – while he was at university. Halfway through a double degree, James started to wonder if he was on the right path. And while soul-searching he got distracted watching YouTube baking tutorials and perfecting a delicious base for creatively flavoured cookies.
From the start, James knew that his modern take on a classic comfort food had legs and he launched with cheeky branding and a crystal-clear message that cut through to customers. Simply put, he was making fresh-out-the-oven cookies in flavours that were both nostalgic and new. “It’s about having the whole package,” he says. “If you’re creating all this hype with your …