With the UK economy sluggish, brands should look to the US for growth [Video]
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Small Business Growth

With the UK economy sluggish, brands should look to the US for growth [Video]

It might be the right time to expand stateside. Luke Jonas of Nest Commerce explains the perks, pitfalls, and process of branching out in the US.

With the UK’s growth prospects distinctly underwhelming, scaling internationally looks more like a necessity to de-risk. For those ready to take the plunge into unchartered waters, swimming westward makes sense. The US is a massive English-speaking market with a powerful economy, increasingly diverging from the performance of Europe. As such, it offers immense potential for challenger brands.

Land of opportunity

There are several good reasons why America could be the land of opportunity for British brands in 2025. Firstly, the US economy continues to power ahead of the UK and Europe, with a growth projection of 2.8%, significantly higher than the UK’s at 1.1%, according to the IMF. Nest Commerce’s recent Black Friday Cyber Monday (BFCM) analysis revealed a staggering 140% increase in US ad spend compared …

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Paytm log 10% revenue jump at Rs 1,828 crore in Q3, PAT improved by Rs 208 crore [Video]
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Paytm log 10% revenue jump at Rs 1,828 crore in Q3, PAT improved by Rs 208 crore [Video]

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