Chinese EV makers extend buying incentives as price war enters third year | U.S. & World [Video]

BEIJING (Reuters) – Chinese electric vehicle makers including Nio and Li Auto have followed market leaders Tesla and BYD in extending buying incentives to the start of 2025, as a price war in the world’s largest auto market continues for a third year.

Li Auto announced on Thursday cash subsidies of 15,000 yuan ($2,055) per car purchase as well as a three-year zero-interest financing scheme.

Nio launched a similar zero-interest loan plan for its Nio- and Onvo-branded EV buyers on Wednesday.

The incentives are intended to encourage purchases before the government subsidy schemes for the new year start. More than 5.2 million cars sold as of mid-December had benefited from Chinese government subsidies.

China has signalled an extension of consumer goods trade-ins in 2025, but specifics for the policy implementation nationwide remain unclear.

Nanjing, the capital city of eastern China’s Jiangsu province, said earlier this week it would continue to …