The psychology of takeaway coffee and why it makes us feel powerful [Video]

There’s something innately powerful about strutting around the streets with a takeaway coffee in hand. The manicure is done, the sunglasses match, and the outfit is slaying.

Over the years, we’ve seen countless characters take their favourite hot beverages on a walk through the streets of iconic cities like New York City, from The Devil Wears Prada’s Andy Sachs to Sex and the City’s Carrie Bradshaw.

Yes, there’s nothing better than sitting down with a friend and actually stopping to enjoy the drink you’ve just spent the best part of £5 on, but that’s beside the point.

The coffee cup – whether a branded one or poured in a more environmentally friendly reusable cup – has increasingly become a symbol of empowerment, productivity, and even belonging, as a piece penned in Grazia this week noted.

And it’s shaped our consumption habits so much that, as TikTokers @thelauraandbeckyshow shared in a recent video, they’re now unable to drink their favourite caffeinated drinks in …