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Small Business Marketing

How Gen Z is Redefining Corporate Marketing | TV Shows [Video]

Gen Z creatives are taking over corporate social media marketing. Does going viral actually lead to business success?

Gen Z is reshaping corporate social media strategies, turning brands like Duolingo and Ryanair into viral sensations. We explore how young creatives are transforming the digital marketing landscape by building community and brand loyalty online. We’ll also examine how their unique approaches tap into cultural trends and resonate with younger audiences in ways traditional marketing methods often miss. After all, what better way to reach a Gen Z target audience than to hire them?

Published On 22 Nov 2024

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

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Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.