How Steven Guo knows a business idea is worth pursuing [Video]

Steven Guo launched his first business when he was 12 — “basically by accident,” he says.

That summer, he developed a Minecraft server and sold in-game perks to players. He ended up making $10,000 within a few months.

While he admits he “blew basically all of my money” trying to start a game development company right after, the early lesson kickstarted Guo’s passion for entrepreneurship.

In 2022, Guo sold one of his first businesses, a jewelry brand that brought in over $2 million in revenue within a year. The 24-year-old now owns and runs several e-commerce ventures set to bring in a combined $1.7 million this year.

Guo has experienced plenty of failures along with his successes over the last 12 years. Here are the biggest lessons he’s learned.

Guo says the most successful brands he’s started live at the intersection of two passionate audiences. You have to offer a product or service that …