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Are Super Bowl ads the only funny ones left? [Video]

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. 

So why aren’t advertisements this funny all year round? 

The Martin Agency hosted its “Lab: A Playbook for Marketers” event on Tuesday in Times Square as part of the New York Comedy Festival. The event’s panels discussed how humor in advertisements has declined — not due to less production funding or demand compared to Super Bowl commercials, but because of brand risk. In short, brands don’t know if their jokes will land.

Although 91% of consumers prefer funny ads and 72% would purchase from brands that use humor over competing brands, emotional and educational advertising strategies dominate the trade, according to marketing experts speaking on the event’s “Comedy Works! So Why Aren’t We Using It?” panel. 

“You have a chance to zig when everyone else is zagging. If everyone is being so logical, …

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Debris removal slowly continues after Helene [Video]

Weeks after Hurricane Helene swept through the area, large piles of debris continued to line the streets of neighborhoods across Greenwood County. Residents say cleanup efforts are dragging on longer than expected, but county officials confirm progress is being made while also acknowledging that there is a long road ahead. According to Greenwood County leaders, in the immediate aftermath of Helene, the county experienced a 100% power outage, and nearly every street was blocked by storm damage. Local business owner Taylor Tucker, who runs Thayer's Furniture and Fine Gifts, says she continues to hear stories of hardship from her customers. It was like PTSD almost. They wanted to talk about it, Tucker said. Like many others in the county, Tuckers street remains cluttered with piles of debris. She worries the conditions are becoming hazardous. When I come home at night, and its dark, and we dont have a streetlight there, you have to be very careful because people have pushed the debris into the road, and youll just hit huge limbs and logs, she said. So, Im very careful when I drive now. According to Abby Banks, public information officer of Greenwood County, the county has a slower cleanup pace compared to larger counties in the Upstate due to the countys limited resources.Any time that you are a smaller county, you have less resources to take care of , Banks said. And while we may have fewer people, we have a lot of square footage, a lot of miles and a lot of roads to cover. Despite the challenges, Tucker expressed trust in the countys efforts. Im going to give a lot of grace because weve never experienced anything like this, she said. The debris that has built up is unbelievable. To address the ongoing recovery, county leaders recently approved additional funding for debris removal and passed an ordinance allowing residents to stay on their property in recreational vehicles while their homes are being repaired. We want to keep families together, Banks said. We dont want those displaced by Helene to have extra driving that they have to do to get to work or get their kids to school. Banks says Greenwood County teams are handling debris removal on private roads and neighborhoods, while the South Carolina Department of Transportation is managing state and county roads. As the recovery continues, residents like Tucker are holding onto hope that their neighborhoods will be restored soon.