First openly transgender person makes NYC subway announcements [Video]
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Small Business Ideas

First openly transgender person makes NYC subway announcements [Video]

Winning The Drum Awards for Social Purpose, PR For Good Gold is Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Project and agencies AREA 23 (IPG Health Company) and Weber Shandwick with ‘In Transit’. Here is the award-winning case study.

Despite NYC’s progressive landscape, transgender people continue to face discrimination, harassment, and violence across the country. An NYC Comptroller survey revealed the subway as a location that evokes anxiety among transgender people due to the potential for discrimination and harassment.

The idea

Studies show that people who personally know transgender individuals are more likely to be accepting and supportive of trans people in general. Turns out every New Yorker already knows someone: Bernie Wagenblast. Our campaign aimed to leverage her well-known and familiar voice to show that transgender people are already a part of everyday life—even guiding their daily commutes.

The objective was twofold. Bernie’s voice can serve as a beacon of …

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Impossible to imagine: Ret. Gen. is skeptical Trump admin. will court martial military leaders [Video]
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Impossible to imagine: Ret. Gen. is skeptical Trump admin. will court martial military leaders [Video]

As he prepares his Cabinet and administration picks, President-elect Trump and his transition team have floated the idea of court martials for military leaders in charge of carrying out the countrys withdrawal from Afghanistan under the Biden administration. Retired Gen. Barry McCaffrey shares his thoughts on this and the Biden administrations change of policy regarding Ukraine.

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