I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it.
The pull influencers of all followings have on social media users today is strong.
After all, 63% of consumers will likely buy products promoted by an influencer they trust.
In my role at Nickelodeon, I work in international influencer marketing, so I know how crucial an influencer strategy is to brands of all sizes.
However, we don’t always have the budget to hire the biggest influencers in the game. Enter micro-influencers.
In this guide, I’ll tell you everything you need to know about micro-influencers, including brands that are using them successfully and how you can connect with these individuals to promote your brand.
Table of Contents
Micro-influencers are social media …