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Small Business Marketing

Victoria Beckham proud her fashion line is finally profitable after 17 years [Video]

Victoria Beckham is seeing pound signs galore after her fashion business turned a corner.

The Spice Girls icon’s fashion and beauty empire has accumulated losses of over £66million since its launch in 2008.

However, after 15 years, things finally started looking up.

Thanks to items like an £890 clutch bag and makeup products such as £30 eyeliners, the VB brand has started earning money again.

Much of the success can perhaps be attributed to her presence on social media and genius marketing strategies, with her ‘get ready with me’ videos and beauty tutorials forcing products off the shelves like hotcakes as everyone wants to replicate her classic look.

In 2022, her financial accounts showed she was £200,000 in the black, while her high-end label has borrowed over £30million from other parts of the Beckham empire since its launch.

Now, though, Vicky B has plenty of reasons to celebrate.

Speaking in a new interview, the 50-year-old said: ‘It’s a huge accomplishment.’

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

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Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.