Running a Website Audit? I Talked to SEO Pros to Help You Make the Most of It [Video]

As a content marketer, a website audit is vital to my work.

An analogy I like to use is that optimizing an existing website for search engines without conducting a thorough audit is akin to steering a boat without a rudder.

It’s directionless, at the mercy of the wind and waves (or in this case, algorithm changes).

In this post, I’ll cover what a website audit is, the different types of audits, how to conduct an audit, and ways to use information from an audit to improve your SEO and conversions.

I’ve also spoken with some SEO consultants and specialists who’ve shared actionable tips, which you’ll find interspersed in the article.

Table of Contents

• What is a website audit?
• The Benefits of a Website Audit
• How to Conduct a Website Audit
• Types of Website Audits
• Assessments to Make When Auditing Your Website
• Website Auditing Checklist
• Website Audit Example

Before I dive into the things you should …