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Small Business Marketing

The Latest Local SEO Trends in 2024 [Video]

Search engine optimization (SEO) is a constantly evolving, dynamic field, keeping brands and businesses on their toes – that is, if they want to maintain their rankings. In the past, local businesses could get by without keeping up with the latest trends in SEO for local search. 

But with the increasing presence of businesses online, it is now crucial that local businesses ensure their online presence is optimized for search engines. Customers now expect to be able to easily find their local companies in search results, and failing to show up will result in missed business opportunities.

To stay ahead of the competition in 2024, you’ll need to hone in on improving customers’ experience with local search. With a strategic approach to local SEO, businesses can stay ahead of the competition and attract more customers online – and in this guide, we are teaching you everything you need to know to kick your local Google …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

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Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.