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Small Business Marketing

3 New Emerging Marketing Trends Youll Fall in Love With [Video]

Every time this year around Valentine’s Day, love is in the air. Everyone is thinking of their sweetheart and making plans to do something special. Now is also a time when we are eager to fall in love with someone new or fall for our beloveds all over again. You could say that the same is true in the marketing industry.

Early each February, marketers catch sight of the trends that will capture their hearts and shape their campaigns for the rest of the year. What do the winds of springtime adoration have in store for marketers this season? It’s time to fall in love with the top new emerging marketing trends of 2024 just in time for Valentine’s Day.

Discover New Love with AI Marketing Tools

If you’re tired of tedious scheduling and market research, you’ll soon find yourself swooning for 2024’s new generation of AI-driven marketing tools. There are so many wonderful things that AI …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.