Is your business customer centric? [Video]

Is your Business Customer centric? Of course it is! That’s what everybody says! In the VLOG, Grant suggests a way to test it.

Is Your Business Customer centric? Of course it is! That’s what everybody says…

Here’s a way to test it.

Is Your Business product or service orientated or market orientated? In fact, most businesses are product or service orientated – and what that means is this.They start with there product or service, think about what they’re good at, what the benefits of it are, and then go and tell the customer. The reality is, that in this scenario, the customer is actually secondary to the product or service offering. Market orientation, on the other hand, is when a business, starts from the opposite way.

A business person goes out and really understands the customer, their problems, their challenges, their issues, and then designs all products and services around those challenges and how to …