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Small Business Marketing

eDesign Interactive | From SEO to GEO: How to Rank in the Age of AI Search [Video]

For years, SEO has been the king, helping businesses climb search engine rankings and attract organic traffic. However, with the advent of AI-powered search engines like Google Gemini, Microsoft’s Bing Chat, and ChatGPT, a new frontier emerges: Generative Engine Optimization (GEO). GEO marks a paradigm shift in how businesses approach online marketing, offering a new avenue to connect with audiences on a deeper level. 

Search queries are evolving, and traditional SEO isn’t enough anymore. Users are moving away from using keywords and seeking direct, precise answers. This fuels the need for content that aligns with the nuanced ways AI engines understand and respond to search intent. 

Here’s a breakdown of how SEO and GEO differ:Focus: SEO optimizes for specific keywords, while GEO prioritizes valuable content AI can use to answer user queries directly.Target: SEO caters to search engine algorithms, while GEO adapts to user intent through AI-driven search behavior.Content length:SEO often relies on short-form content, while GEO …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

“We Could All Use Some Good News” | Weekly Report December 11, 2020 [Video]
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Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

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