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Small Business Marketing

Is Google NotebookLM the New CliffsNotes? [Video]

Do you remember CliffsNotes?

The iconic yellow-and-black books summarized all manner of literary works. They digested the plot and detailed the themes and symbolism. CliffsNotes referred to them as “study guides,” but many used them to get around reading the full-length version.

(Fun fact: CliffsNotes started in 1958 with a whole line of Shakespeare summaries and continues publishing today.)

Critics of CliffsNotes argue that the surface analysis loses many of the nuances and themes of the work. Teachers and others considered using CliffsNotes as cheating. But that wasn’t really what many students were thinking when they read the CliffsNotes the night before an assignment was due.

CliffsNotes came back in our mind with the latest conversations about NotebookLM from Google. It’s taking the business world by storm, so we asked Robert Rose, CMI’s chief strategy advisor, for his take. Read on or watch this video:

Is NotebookLM the 21st century CliffsNotes? Does a rose …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

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Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.