How to set a smart social media budget (and get it approved) [Video]

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event.

However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the return on investment from the budget invested the previous year.

If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone.

A social media budget is a document that specifies how much you plan to spend on social media over a specific time. It’s usually annual, but could also be broken down by month, by quarter, or even for a specific campaign.

Budget information is typically presented in a simple spreadsheet, but it’s not uncommon to see social media budgets in project management tools. Whatever tool …