WNY business idea to give back, reaches community [Video]

WILLIAMSVILLE, N.Y. — You can find a lot of sweet things to eat at a shop in Western New York, but you’ll also find they are offering a even sweeter deal. 

Sweet Jenny’s in Williamsville offers a variety of sweet treats from ice cream to chocolates. But they are also serving up an even sweeter message.

Howard Cadmus, owner of Sweet Jenny’s said, “being as thoughtful and as kind as you can be.”

A year ago, Sweet Jenny’s started the Good Neighbors Account. 

Howard said, “If people came in and were in need, we wanted to try to find a way that I guess a little more subtle. They could talk to us about the account and say oh how do I know myself this or maybe roundabout way we could say will do you do …