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Small Business Marketing

Videomaking Intensive | Australian Film Television and Radio School [Video]

Behind the scenes of ‘The Tunnel’ | Dir. Michaela Holmes, Cine. Ehran Edwards (pictured) | Photo: Laura Anna Lucas

Master the skills of videomaking

Unpack the technical, creative and logistical considerations of making video content in this videomaking crash course. Video is an essential component of marketing, education and communication, and in this hands-on video course, you will learn the skills to shoot, edit and publish professional-quality content for your website, social media and more. 

In this five-day intensive, you will work with professional DSLR and video cameras, sound and lighting equipment, and editing tools to produce a 2–3-minute unscripted video. In addition to mastering basic camera operation and videomaking principles through practical exercises in AFTRS Studios, computers labs and on location, you will also develop skills in interviewing and an understanding of video storytelling. 

At the end of this course, you will be able to: 

Implement interview techniques, scene coverage and planning for effective …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.