How to Analyze the ROI of Yelp Ads [Video]

Ever wonder if those Yelp Ads are actually worth it? You’re not alone. Many local businesses dive into Yelp advertising, hoping to attract more customers but end up scratching their heads when it comes to measuring success. Well, let’s put an end to that confusion!

Today, we’re diving deep into how to analyze the ROI of your Yelp Ads so you can make data-driven decisions and know for sure if your money is working as hard as you are. Ready? Let’s jump in!

Understanding ROI in the Context of Yelp Ads

First things first — let’s talk ROI, or Return on Investment. It’s a fancy way of asking, “Am I getting my money’s worth?” When it comes to Yelp Ads, understanding ROI isn’t just about plugging numbers into a formula; it’s about understanding the broader impact on your business.

What’s the Big Deal with ROI?

ROI is the magic metric that tells you how much profit you’re making relative to your ad spend. If …