Why SMEs should go digital to unlock growth potential [Video]

Digital isn’t just about convenience for customers right now, it’s also about building trust and long-term success, with 92% of owners prioritising technology investment to fuel future growth.

From digital wallets and mobile shopping to AI-driven chatbots and virtual fitting rooms, how people buy goods and services has undergone a transformation in recent years and may continue to evolve.

Whether you sell to businesses or consumers, today’s decision-making and purchasing process is powered by technology, efficiency and security.

These are not just trends but are becoming expectations. Buyers now demand seamless, tech-driven experiences, and SMEs that want to tap into the vast growth opportunities may want to embrace this digital shift.

Consider this: PayPal’s 2024 Business of Change Report* found that 96% of SMEs in Ireland saw an increase in their online sales in the past year.

Moreover, 77% of those engaged in international trade experienced a significant boost in sales volumes …