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Small Business Marketing

Sheletta Brundidge wins Small Business Game Changer Contest [Video]

Minnesota-based activist, WCCO Radio host and entrepreneur Sheletta Brundidge’s community impact has earned her recognition for her small business, ShelettaMakesMeLaugh.com. Brundidge won the North American Banking Company (NABC) and Gopher Sports Properties’ Small Business Game Changer contest, which includes a marketing package prize of $20,000 to use towards raising visibility for her small business platform.

As part of her prize, she chose to have ShelettaMakesMeLaugh.com featured on a banner at Huntington Bank Stadium throughout the University of Minnesota Gophers football 2024-2025 season. It will debut at the team’s season opener on August 29, where Sheletta plans to make a brief appearance on the field alongside the team’s cheerleaders.

“So often, small businesses don’t get this type of exposure to try to generate new partnerships, new streams of income and new connections,” said Brundidge. “It’s progressive that NABC is making this available for small businesses — oftentimes that marketing element is …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.