Categories
Small Business Marketing

Backlash against Keith Lee following DMV visit [Video]

While Lee’s tour of the D.C. region has generated a lot of excitement, there has been some backlash against some of his recent posts.

WASHINGTON — TikTok influencer and food critic Keith Lee has been making a lot of waves during his recent trip to the D.C. region. The 27-year-old Lee has more than 16 million followers on TikTok and 2 million on Instagram. 

He has risen to prominence since he began posting videos in 2020. The videos are geared toward spotlighting small businesses, restaurants and mom-and-pop shops that have good food, but struggle when it comes to marketing and getting the word out. 

Lee has helped the restaurants he’s visited by getting the word out to his followers, and by leaving big tips for the workers behind the counters. He left a $2,000 tip at Okonomi, a recent victim of DoorDash scams. 

But some of his comments about the DMV have drawn ire from the food scene itself. …

Watch/Read More

Most Popular Posts Today

Most Popular This Week

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]
►
Categories
Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.