Categories
Small Business Ideas

“The New Rules of Marketing & PR” (9th Edition) by David Meerman Scott [Video]

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott

About the Book

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success

As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task.

How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.

An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage …

Watch/Read More

Most Popular Posts Today

Most Popular This Week

103-year-old veteran honored at Greensboro parade [Video]
►
Categories
Small Business Ideas

103-year-old veteran honored at Greensboro parade [Video]

IN GREENSBORO, THE MEN AND WOMEN WHO SERVED OUR COUNTRY WILL BE HONORED. A LITTLE BIT EARLY. TOMORROW IS THE ANNUAL VETERANS DAY PARADE, AND THIS YEARS GRAND MARSHAL IS A 103 YEAR OLD ARMY VETERAN. WXII 12 CHRIS PETERSEN MET UP WITH THOMAS FOSSETT AND HIS WIFE TODAY, WHO SHARED A STORY OF SACRIFICE AND SERVICE. THOMAS FOSSETT SPENT HIS LIFE SERVING HIS COUNTRY AND HIS COMMUNITY, AND NOW GREENSBORO IS HONORING HIM. HE WAS A HANDSOME GENTLEMAN. THOMAS FOSSETT JOINED THE ARMY ON MARCH 8TH, 1943, AT THE AGE OF 21. THREE BRONZE SERVICE STARS. FOSSETT SERVED IN THE ARMY BEFORE HE MET HIS WIFE OF 54 YEARS, ELIZABETH. SHE SAYS SHE HAD NO IDEA HE WAS IN WORLD WAR TWO UNTIL YEARS AFTER THEY HAD MARRIED. AT 103 YEARS OLD. ITS HARD FOR THOMAS TO SHARE HIS STORY OF SERVICE. I WASNT AWARE THAT HE HAD BEEN IN THE SERVICE AND SO IT WAS SEVERAL YEARS BEFORE I REALIZED I WAS JUST GOING THROUGH PAPERWORK. YOU KNOW, IN MY FILE. AND I LOOKED, I SAID, OH MY GOD, HE WAS IN THE SERVICE. ELIZABETH DISCOVERED THAT THOMAS WAS STATIONED IN ITALY AND SOUTHERN FRANCE FROM 1943 TO 1945. LOADING AND UNLOADING SHIPS. AFTER SHE FOUND HIS PAPERWORK, IT TOOK SEVERAL MONTHS BEFORE SHE RECEIVED HIS MEDALS. AFTER THE WAR, FOSSETT SPENT 40 YEARS WORKING FOR THE POST OFFICE. BUT IN GREENSBORO, HES FAMOUS FOR SERVING THE STUDENTS OF PECK ELEMENTARY SCHOOL. FOSSETT WAS A CROSSING GUARD THERE FOR 36 YEARS, RETIRING THIS PAST JUNE, AND HE ALWAYS ASKED, WHO AM I GOING TO WORK? NO. YOURE FINISHED. YOU ARE FINISHED. BUT HE THOROUGHLY ENJOYED. FOSSETT FLEW TO WASHINGTON, D.C. WITH THE TRIAD HONOR FLIGHT IN OCTOBER. HE AND OTHER VETERANS TOURED THE WORLD WAR TWO MEMORIAL AND VISITED THE TOMB OF THE UNKNOWN SOLDIER. ELIZABETH HAS THIS MESSAGE FOR HER HUSBAND AND ALL VETERANS. ITS JUST AN HONOR TO BASICALLY HAVE A LIVE WITH A PERSON THAT HAS SERVED OUR COUNTRY, YOU KNOW? AND IF IT WASNT FOR THEM, YOU KNOW, WE WOULDNT HAVE THE FREEDOM THAT WE HAVE NOW. THE PARADE STARTS AT NOON AND RUNS THROUGH DOWNTOWN GREENSBORO. ITS AN OPPORTUNITY FOR US TO HONOR THOSE WHO SACRIFICED SO MUCH FOR OUR COUNTRY AND OUR COMMUNITY. AT THE CAROLIN