Harris’ strategy hasn’t changed since Biden but now the trolling is working [Video]

Straight out of the gate, Kamala Harris’ campaign strategy has felt scrappy and fearless, decked out in Charlie XCX greenery and winking at self-referential memes.

But despite feeling like a huge departure from a more austere operation under Joe Biden, it’s actually not, political strategists told Business Insider.

The campaign is now just landing its hits thanks to a younger and more innately online candidate at the top of the ticket.

“It’s the same people doing the exact same thing,” Democratic strategist Keith Edwards told Business Insider. “The only thing that has changed is the candidate.”

In recent days, for instance, Harris has made headlines for trolling Trump about her rally sizes on his digital home turf — Truth Social.

While the crowds are a fresh advantage, the Biden campaign launched a Truth Social account in October 2023.

“It’s just that no one noticed,” Edwards said.

The Harris campaign told Business Insider the team running all the @KamalaHQ and @BidenHQ accounts has stayed the same.

“Biden was …