When Jenny Nguyen invested her life-savings to open a bar that only shows women’s sports on its TVs, she wanted to prove that the idea was more than a novelty.
Two years later, her Portland, Oregon-based bar The Sports Bra averages more than $1 million in annual revenue, according to documents reviewed by CNBC Make It. She’s become an outspoken advocate for female athletes as her bar attracts packed houses, and she’s invested most of The Sports Bra’s proceeds back into the business, she says.
Some of those proceeds will likely go toward expansion. In April, Nguyen and Reddit co-founder Alexis Ohanian — the husband of tennis legend Serena Williams — announced an investment partnership to build a franchising plan and open locations into new cities, she says. Her goal: Prove that there’s enough enthusiasm for women’s sports to support the concept nearly anywhere.
“Oh, man. It’s been busy,” says Nguyen, 44, who adds that she’s working with Ohanian and an advisory team to develop a vision …