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Leon & Son rebrands to Ritual Wines under new owners [Video]

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Small Business Tips & Strategies

A small independent wine shop, Ritual Wines, introduces its visitors to wines from regions known and unknown.

GRAND RAPIDS, Mich. — If you’ve ever stopped into Leon & Son to pick up a bottle of wine, you’ll notice the shop looks a bit different now that it’s under new ownership.

“We are starting fresh under a new name and under new ownership,” said Ben Vanderwaal, co-owner and wine director of Ritual Wines.

A small independent wine shop, Ritual Wines introduces its visitors to wines from regions known and unknown. Vanderwaal took over Leon & Son with his business partner with Izamar Contreras. The co-owners said they really care about small wine producers with an emphasis on high-quality farming and also “telling a story.”

“Wines that you can truly trace back to the ground,” said Vanderwaal. “Back to real people, not corporations that just do things right.”

Vanderwaal said that despite the rebrand, …

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