How Keely Hodgkinson, 22, will make millions from Olympic glory – backed by a canny agent who’s in talks with high-end fashion houses [Video]

06:57 EDT 06 Aug 2024, updated 08:40 EDT 06 Aug 2024

When she’s not on the track in spikes and Team GB kit, Keely Hodgkinson won’t be seen anywhere without her Coco Chanel sunglasses and Louis Vuitton handbag.

The 22-year-old from Wigan is now the UK’s biggest female athletics star – but the world’s fastest woman over 800 metres is set to dominate the world of business too.

PR experts have told MailOnline that her historic Olympic win in Paris last night means that major brands will be ‘forming a line that runs the length of the country’ to sign lucrative deals with Britain’s golden girl.

So far her non-sport advertising work has been with make-up firm Rimmel London and skincare brand Avene – but her beloved Vuitton and Chanel could soon come calling.

Vuitton is owned by LVMH, the world’s largest luxury goods company, home to the Tiffany, Christian Dior, Veuve Clicquot, Fendi, Bulgari, and Sephora brands. London-headquartered Chanel is …