‘All Hell Broke Loose’: Apparently, Dune’s Viral Popcorn Bucket Caused Ryan Reynolds To Pivot To Lewd Wolverine Bucket From Another Idea [Video]

As the past three Deadpool movies can attest, Ryan Reynolds would win an Olympic gold medal in movie marketing (if it were a sport). And, one of the most hilarious ways that the Wade Wilson actor has promoted Deadpool and Wolverine is through a Wolverine popcorn bucket that mocks the viral Dune bucket from just a few months earlier. Now that the bucket has become so popular it’s even sold out online, and we’ve just learned how the whole thing started behind the scenes.

Rod Mason, who is the vice president of business development at Zinc Group, works for the company behind the specialty popcorn buckets that have been all the rage in theaters as of late. When speaking to Yahoo! about the creation of the lewd Wolverine popcorn container, Mason said this: