Colin Kaepernick launches AI startup backed by co-founder of Reddit [Video]

Former NFL quarterback Colin Kaepernick is getting into the AI business.

On Wednesday, Kaepernick announced that he is launching Lumi Story AI, a company whose mission is to “democratize storytelling” by providing creators “with the tools needed to independently create, publish, and merchandise their stories both digitally and physically.”

The company says it has raised $4 million in venture capital funding. The leading investment for Lumi comes from Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian.

The 36-year-old Kaepernick hasn’t played in the NFL since 2016. According to Front Office Sports, he has not retired from the game.

So, what will this company do?

“Lumi addresses an unnecessary dependency on gatekeepers that slows creators down,” Kaepernick said in the announcement. “This allows creators to get back to what they ultimately want to do: create. The platform empowers creators to work freely and independently, deciding when and how they want to collaborate with others. This …