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Bella Hadids New Favorite Bag Is a Nostalgia Trip [Video]

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Marketing for Entrepreneurs

Depop girlie Bella Hadid knew that Coach bags were due a comeback way before eBay searches for the all-American brand’s Ergo and Soho styles started peaking (eBay reports a 114 per cent surge since January). But, since graduating from her “recherché Y2K hype-girl” look to an urban cowgirl, adaptogenics entrepreneur and aspiring olfactor (Orabella’s Window2Soul scent is begging for your verdict), she needs more from a bag than the likes of @TimelessWear and @princesspeach310 can offer.

In a savvy marketing move from Coach–which has already capitalized on interest in its vintage styles through its (Re)Loved program allowing customers to trade in, repair or upcycle accessories–has launched a new bag that looksvintage. Creative director Stuart Vevers–the man who revived the label from sleepy house to sleeper fashion hit–then gifted his Brooklyn bag to Bella. Pictures of the super with the sleek “hobo” model slung over the shoulder of her vintage tanks and Miaou polos hard-launched …

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