Loch & Key Productions Case Study: Carrollton Fall Fair [Video]

During a period where conversion tracking on digital ad placements was challenging for most marketers, our 2021 ad campaign for the Carrollton Fair beat the odds.

2021 FALL FAIR MARKETING HIGHLIGHTS

54.4% of patrons purchased tickets via our digital ads. Two Years prior, online ticket sales didn’t exist for this event.

Our Digital ads had an average ROI of 5x.

we created aN online-only ticketing package, creating $17,325 in revenue.

438 more Rocket Passes were sold in 2021 than in 2019. Creating $11,388 in revenue

298 more Online Admission Tickets were sold in 2021 than in 2019. Creating $2,249 in revenue.

1,252 tickets were sold via the Facebook Event.

$2,950.12 was made via the Link in our Instagram bio.