Tractor Supply ends DEI initiatives after conservative backlash [Video]

INDIANAPOLIS — Tractor Supply has had its diversity, equity, and inclusion and environmental, social and governance programs for a number of years — but now, the company’s initiatives are changing after receiving backlash online.

In a June 5 interview with the Associated Press, Tractor Supply President and CEO Hal Lawton maintained that the company remained “very consistent” in how it approaches these programs and pointed to web pages about the efforts.

In a June 6 poston social media platform X, conservative political commentator and filmmaker Robby Starbuck told his followers to “start buying what you can from other places until Tractor Supply makes REAL changes and shows that they respect the majority of their customers enough to not spend the money we give them on causes we’re deeply opposed …