Paramount+ again raising subscription prices [Video]

It’s a familiar story.

Company announces streaming service. Streaming service debuts at a tempting price. Tempting price continues to climb as the years go by.

Paramount+ is announcing another price hike, according to Variety. Starting on Aug. 20, the price for Paramount+ Essential (limited commercials) will rise by $2, from $5.99 a month to $7.99 a month for new subscribers.

The Paramount+ with Showtime option (premium/ad-free) will increase from $11.99 to $12.99.

Current subscribers will see the price increase with their next billing date on or after Sept. 20. The annual subscription rates will not change, Variety reported.

Those with the Paramount+ Limited Commercial plan, a legacy subscription supplanted by the Essential plan, will see an increase to $7.99. The plan is no longer available for new subscribers.

The streaming service previously announced a price increase last year, when the essential plan went up by $1 (from $4.99 to $5.99) and the premium tier jumped by $2 (from $9.99 to $11.99).

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