When it comes to building a following on social media, you’ve got a few different options for what types of content to create. Whether it’s text, audio, video, or images, each format has its own unique benefits.
However, your choices may also be influenced by the platform you choose to use. For example, Twitter is still largely text-based, while YouTube and TikTok are all about video. Facebook and Instagram seem to be constantly changing, with a mix of text, images, and video content. And LinkedIn seems to do well with a mix of short and long-form text, as well as short-form video.
So, when deciding what type of content to create, consider your platform and audience to determine the best approach. #socialmedia #contentcreation #shorts