Kasama Rum founder on starting a business in a male-dominated industry [Video]

Rum has a rich history that steals a commanding portion of the alcohol beverage industry.

The dark and stormy past of rum dates back to the 15th century B.C., when sugarcane was discovered. Christopher Columbus is alleged to have brought rum to the Americas. At the time, the sugarcane was named “Kill Devil” for the unexpected feeling it gave to those who consumed it when fermented.

While rum is often associated and accessorized with pirates, like the one on Captain Morgan’s logo, chilling sea creatures like the twisted octopus draped across Kraken Rum, or the ever-evolving bat logo on Bacardi bottles, newer rum brands are taking a unique approach to the distilled spirit.

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One brand, Kasama Rum, founded in 2021 by Alexandra Dorda-Marcu, is making waves in the rum category with heritage-inspired bottles nodding to her Philippine roots.

“When I started it, a few …