By Sean Tinney March 9, 2023
Newsletters are a great way to build connection with your audience and put your business on the path towards growth. And that can ultimately lead to more revenue.
Why, because one of the easiest ways to make revenue is through your existing customers. In fact, your current customers are 4X more likely to buy from you than new customers.
So each time you send a newsletter, everyone who receives it will think, “Oh yeah, Jerry’s Business.” It’s a reminder. And the more recently someone has thought about you, the more likely they are to open future emails and even buy something or recommend you to a friend.
Newsletters can include updates, educate readers on important topics, help promote new products or services all while showing off some of your personality. This type of value added content helps build loyal customers — the best kind!
Since these newsletters aren’t salesy in …