If you’re running a B2B shop, you shouldn’t just rely on LinkedIn to send business your way. You also need search engine optimization (SEO).
Fortunately, there are plenty of SEO business strategies that are perfect for B2B companies. Here are 7 of the smartest.
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SEO Business Strategy 1: Become a Thought Leader
If you want to make a statement online, become a thought leader.
In other words, become the “go to” person when somebody needs a question answered related to your niche. When you’re perceived as an industry expert, you’ll not only build brand-name awareness but you’ll also attract business from people who are looking for “the best.”
Getting to that point is tricky, though.
So how do position yourself as a thought leader? Here are a few steps to take:
- Run a blog – Prove that you’re a thought leader by sharing your expertise online.
- Work with influencers– Find non-competitors who already have a following and …