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Small Business Marketing

5 types of product marketing videos

We know that video content is a powerful tool to reach your target audience and drive sales.

But with so many types of product marketing videos out there, it can be challenging to decide which ones to commission from your video production agency.

Don’t worry, we’ve got you. Here are five types of product marketing videos you should consider:

1. Explainer videos

Explainer videos are a great way to introduce your product to your audience. These videos usually feature an animated or live-action demonstration of your product’s features and benefits. They can help your audience understand how your product works and how it can solve their problems.

It’s known that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, a mind-melting half a billion people watch videos on social media every day, and it’s estimated that video trafficrepresents 82% of all consumer online …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

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Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.