With the 2024 Summer Olympics starting Friday, sports fans around the world will tune in to support athletes from their countries in the latest Olympiad. Officials estimate an influx of $12.2 billion into the economy in the Paris area through tourism, the building of new infrastructure to support the event, and more.
While local Parisian businesses will likely reap benefits from a rush of new customers brought in by the Olympics, some major international companies are also likely to feel an impact. Below, we look at five companies that likely will be affected by the 2024 Paris Olympics.
Footwear and athletic apparel giant Nike (NKE) has prepared for a surge in business surrounding the Olympics. In April, it hosted “Nike On Air” in Paris, a showcase event that highlighted Pegasus Premium, the latest innovation for its Air footwear and apparel line. It launched its “Art of Victory” exhibition, also in Paris, on Wednesday. These and similar events have highlighted new products …