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2 ways your small business can innovate with affordable technology [Video]

Kathy Kay, executive vice president and chief information officer at Principal®

Listen: Kathy Kay talks about how small businesses can compete with technology at a scale that suits them.

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Sometimes when we get caught up in the throes of business disruption, we also get caught up in the illusion of a binary choice—all or nothing.

For instance, the pandemic pivot to remote work nudged some companies entirely online. Most of us, however, landed in a new hybrid reality. And modern hybrid work routines can look a lot different from one company to the next—or even from one job to the next within a business.

The same is true for technology. In my career before Principal®, I worked on the first OnStar systems in General Motors vehicles. Even as we unveiled a new technology, we still featured a button connecting drivers with a person for customer service. We found that …

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