2020 will probably go down in history as one giant albatross around our collective necks. But before you write it off as a cracked-and-rotten goose egg, take a minute to recognize a few positive things that have come out of this challenging year:
- 2020 gave us a chance to prove just how resilient content marketers can be. When faced with limitations on face-to-face communication and live events, we found ways to pivot to virtual gatherings and remote collaboration.
- 2020 challenged our understanding of what our customers need most and drove us to answer their calls for help with more responsive solutions and timely experiences.
- 2020 motivated many of us to reexamine our personal biases and recognize systemic causes of inequality, and steeled our resolve to dismantle outdated practices that continue to feed them.
- 2020 forced us out of our creative comfort zone and gave us permission to experimentwith new content formats and platforms, innovative ideas, …