B2B social media marketing often gets a bad rap.
It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.)
However, if my last decade of helping marketers promote their businesses has taught me anything, it’s that these are all just nasty rumors.
B2B (business-to-business) marketing, especially social media marketing, can be just as creative, relatable, and exciting as B2C (business-to-consumer), and frankly, it has to be to be successful.
Thankfully, there are a number of B2B social media marketing strategies and tips that make it possible, regardless of your industry. Let’s talk through some of the best and look at examples from brands like Google, Slack, Shopify, and more.
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