Social listening is the practice of using social tools to monitor what people are saying about your brand online. It’s also an important form of competitor research.
Social listening tools are some of the most important for any social media marketer to master. Why? Simply because of the vast amount of data they provide about your brand, your target audience, and your competitors in real time.
Here, we break down 14 of the best social media listening tools so you can choose the one that makes the most sense for your current needs.
Bonus: Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.
Social listening tools search across multiple social platforms and compile all relevant social data in one location so you can get the full picture of what people are saying in just one screen.
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