If your website isn’t ranking as well as it could be on Google, underlying SEO issues might be the cause. Conducting a comprehensive SEO audit can help uncover these problems and provide actionable steps to boost your search rankings and increase organic traffic. Follow this 11-step guide to conduct an effective SEO audit and improve your site’s performance.
1. Conduct a Comprehensive Website Crawl
Begin by running a detailed crawl of your website to uncover SEO issues like broken links, duplicate content, or missing meta tags. Tools like Ahrefs Site Audit and Screaming Frog SEO Spider are great for scanning your site and highlighting critical problems. Focus first on fixing high-impact errors that directly affect user experience and search engine visibility.
To get started, install your preferred site crawler tool and run a comprehensive scan. Review the crawl report for critical issues, such as 404 errors and duplicated content, then prioritize fixing these errors to enhance your site’s performance in …